Search Engine Optimisation


Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of generating traffic from the “free,” or “organic” search results on search engines. All major search engines such as GoogleBing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO uses keywords that attract a user to a company. For instance, if you have a cell phone business, keywords would be ”cell phones”, ” Apple cell phones” or anything else you that would want a reader to search for to find related products.

It is common for the users to not scroll through a lot of pages of the results and  instead check the first few results which rank higher in the web search results directing more traffic towards their site. The higher a website naturally ranks in organic results of a search, the greater the chance that the site will be visited by a user. SEO is also about making a search engine result relevant and user-friendly to the user’s searched query, so more people click the result when it is shown on the search. Optimizing the website for search engines will give the advertiser an advantage over non-optimized sites which increases the chances of their site to rank higher. SEO is ‘not’ Internet Marketing, but it can be part of an ‘overall’ Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.

After creating a website, to make it known, a business needs to contact Google which will use google webmaster which allows websites to optimize visibility for their website. After gaining visibility, thousands of sites are published on search engines using an algorithm which is constantly changed by Google so that no one can manipulate the order. SEO is good for the online promotion of your web site. People who find the web site by searching on Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels. SEO can put you ‘ahead’ in the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and hence they make more sales.

In order to rank higher on the SEO one should not depend only on the algorithm but also be creative in their writing skills and publish good and meaningful content ,as a website with good content can do well with or without any optimization. SEO helps to give the web site a boost. If a website consistently receives negative reviews, Google will  not to show that site on their ranking list. The advertiser will thus have to prove itself to be credible and efficient. To sum it up, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. Payment isn’t involved, as this is an organic process which is done to generate traffic on your website .

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