E-mail marketing is labelled as a “killer” method when it comes to effective low-cost Internet marketing. This is because it is one of the most widely – used methods that has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective buyers, send invitations and make special offers for your clients. It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement and sending that to as many targets as required. Groups of customers can be targeted or non-targeted. Offering individual customers special deals on merchandise or services on your customer’s birthday, for instance, is one example of personalized email marketing. Email marketing can also be classified into opt – in email advertising, or permission marketing, which is advertising via email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
e-mail marketing is also super beneficial for increasing brand awareness as, with each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of mind with your audience. Then when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.